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Marketing Tools for Tourism Stakeholders

Encoded By: Mark Jonas


The topics to be discussed during the seminar are listed below:  

  • Definition of Marketing
  • Marketing vs Sales vs Branding
  • Core Concepts in Marketing
  • Uniqueness of Tourism
  • Marketing Tourism
  • Marketing Matrix
  • The Four Ps of Marketing  
  • The Three Ps of Service Marketing
  • Trends in Tourism Marketing
  • Creating a Tourism Marketing Strategy
  • Examples of Tourism Marketing Campaigns


Requirements:

Duly filled registration form or a formal letter of request addressed to Sir Opulencia




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