Marketing Tools for Tourism Stakeholders
Encoded By: Mary Joyce Chang
The topics to be discussed during the seminar are listed below:
- Definition of Marketing
- Marketing vs Sales vs Branding
- Core Concepts in Marketing
- Uniqueness of Tourism
- Marketing Tourism
- Marketing Matrix
- The Four Ps of Marketing
- The Three Ps of Service Marketing
- Trends in Tourism Marketing
- Creating a Tourism Marketing Strategy
- Examples of Tourism Marketing Campaigns
Requirements:
Duly filled registration form or a formal letter of request addressed to Sir Opulencia