Product Development and Marketing

The process of developing new products or upgrading current ones to satisfy consumer wants and preferences is known as product development. It encompasses several steps, including concept formulation, research, and design, as well as testing, production, and marketing. The goal of product development is to produce goods that are competitive, high-quality, and innovative. This aspect is in line with the vision of the department through which the micro, small, and medium enterprises (MSMEs) shall be the major provider of goods and services in Calamba City by 2028.